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The Durham News | Stitch seeks words for Durham

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Orangutan Swing‘s insight:

"[Design Kompany] got a solicitation to apply to work with the Convention and Visitors Bureau. Design Kompany was too small for the job the bureau had in mind, Morita said, but the invitation started him thinking about how he would go about “branding” a community.

 

“I have a small problem with the way they try and promote a city and community with that same mindset that is used to promote a detergent,” he said.

 

“Even with detergent and deodorant, things are changing and you don’t just come up with a clever tag line or slogan and blast it out,” Morita said. “It’s about one-to-one relationships.”

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